AHLA: 71% of Hotels Will Not Make It Through An Additional Six Months Without Additional COVID Alleviation

Order Reprints … November 29, 2020

A new study of American Resort & & Accommodations Association (AHLA) members discovered that the hotel industry will remain to face significant work losses without added alleviation from the UNITED STATE Federal government.

Seven in 10 respondents to the AHLA study stated they will not make it another six months without additional government aid given the existing predicted travel need. Further, 77% of hotels report they will certainly be forced to lay off even more workers. Virtually fifty percent of participants (47%) suggested they would be forced to shut resorts without additional federal government help in the type of a 2nd PPP finance or an expansion of the Main Street Borrowing Program.

“With a substantial decline in travel need as well as 7 in 10 Americans not expected to take a trip over the vacations, resorts will certainly face a difficult winter,” stated Chip Rogers, president and CEO of AHLA. “We require Congress to focus on the markets as well as employees most influenced by the situation. An alleviation expense would be an essential lifeline for our industry to aid us preserve as well as rehire individuals who power our market, our areas and also our economic situation.”

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